Did you have any particular reason for choosing the name of your blog or did you just write down something that just came to your mind?
I have studied marketing at a business school here in Norway and one thing that fascinated me in that subject was branding. When we think of Louis Vuitton we think of something exclusive right? That is because they have chosen to build their branding in that way. An opposite example would be Subway, then you would probably think of fast food at a decent price.
Why am I writing about branding in this post? Well, succeeding in blogging is also part of building something. If you will be remembered then people have to attract your blog name to something. You must have a good understanding of what you are trying to sell on your blog. By selling I don’t mean products rather message. Yes, we are selling a message by blogging everyday because we want to share our message and in that way get more followers. You will probably be thinking that this is a business post but whether you hate business subjects or love them everybody must have an understanding of branding if they are trying to succeed.
(Picture in sommer before I cut my hair this year)
I chose my name because of something special. I did not just pick a name for fun. It was not a very unusual name but my own name. The reason for why I chose my name is that I want a personal blog and there is nothing more personal in life than choosing your own name. I want to share things that are happening and have happened in my life because I want to share experiences. I want to share my inner thoughts and hopefully inspire other people. This will be my platform where I can share my frustrations & happiness.
So when people read or hear the name robertapimentel.com I want them to think about something personal, experiences, a blog where you can get inspired. I don’t want to have a blogg that is only about fashion or food because that we be too narrow in my opinion. But still you can expect to find posts about fashion & food on my blog. Why s0? Because they attract me. I believe that it is important to strive for the good life and all the joy you can find in life. How will you get that you might ask, well, I would say by finding out what attracts you and pursue every attraction you can think of. Life is all about finding attractions and spread those attractions to other people by inspiring others.
Talk soon! <3